Health and wellbeing communications workshops

We asked

We asked if the "Your Health Barnet" logo effectively communicates public health messages and supports the delivery of campaigns across the borough. Through focus groups in Colindale and Chipping Barnet, we aimed to understand how well the logo resonates with residents and if it supports their understanding and engagement with health and wellbeing information.

You said

You told us the logo works well overall, with many participants appreciating its simplicity, the heart/apple symbol, and its clarity across different campaigns. The logo was seen as a positive, trustworthy identity that stands out. However, some feedback highlighted that the apple symbol might overly suggest a focus on nutrition, while potentially overlooking other aspects of health, such as mental wellbeing. Suggestions for improvement included exploring slight changes in colour and style to make the logo more representative of a broader range of health topics. Additionally, you expressed a desire for clearer pathways to find health information, including requests for a search function on the "Your Health Barnet" website to make resources more accessible.

We did

Based on your feedback, we have decided to continue using the "Your Health Barnet" logo as our identity for public health communications. With continued use it will provide a trusted, recognisable visual brand that resonates with Barnet residents. However, we are exploring options to make minor updates to the logo's colours and style to enhance its versatility without changing its core identity. We will also look into introducing a search function on the website, improving access to important health information and services – budget allowing. The valuable feedback gained from the focus groups continues to shape our communications campaigns as we work to ensure that our public health messages are clear, accessible, and relevant.