The Brent Cross Flourishing Index survey

We asked

As part of a long-term ‘Flourishing Index’ project led by University of Manchester for Brent Cross Town, and to provide a benchmark to measure over time, we asked about your direct experiences of wellbeing, both personal and community wellbeing. Questions ranged from your sense of belonging and overall happiness, to how you rate wellbeing support activity and neighbourhood satisfaction.

You said

We did this via face-to-face and online surveys. We received 1,518 responses from local residents who live within 20 minutes walking distance of the forthcoming high street at Brent Cross Town. These were primarily people who stopped to talk to us and complete the survey in local public spaces. We also received 50 responses to the online survey targeted at the local community.

Together, the research revealed multiple wellbeing strengths in the area, to be maintained and bolstered into the future, such as a strong sense of belonging and social cohesion. The work also demonstrated several wellbeing opportunities where there is scope to help improve how local people are doing. For example, helping to improve job satisfaction, by providing good quality jobs for local people. In addition, boosting personal happiness – by supporting more, varied social activities locally and providing more support for girls and women to use local outdoor green spaces.

We did

As pledged previously, we will donate £1 for each local person who fully completed the online survey to a local charity. For those respondents who expressed an interest, we will keep them up-to-speed with the research, including invitation to co-interpret the findings this year (2024). Both a high-level and more detailed summary of the Flourishing Index baseline will be publicly available this year (2024) through the Brent Cross Town website. The findings will be used to inform an overarching evaluation framework and ongoing design and management decision making.